CHP Consulting, supplier of the Alfa Systems software platform for asset finance companies, is to rebrand is Alfa.

The new Alfa website forms part of its rebrand

The company is also launching a new website – alfasystems.com – to accompany the new name.

CEO Andrew Denton explained: “This change will present a more progressive image, unify the dual brands of Alfa Systems and CHP Consulting, and give us a brand that better describes what we do. We are one company, with one product, and one brand – and we want that to be clear in our market presence.

“We’re excited about the opportunities it will give us going forward.”