The brand, which has been present in Brazil for over 20 years, is on the offensive in the country, which accounts for over one in two Citroën sales in the region, and added that it has maintained its national market share despite a difficult economic environment, with the market having contracted by 9% in the first nine months of 2014.

Citroën added that brand performance has notably been driven by the success of the new C3, produced locally in Porto Real. Selling in 320,000 units since the launch of the first-generation model in 2003, the C3 has confirmed its status as the best-selling Citroën in Brazil and ranks top five in sales in its segment.


Linda Jackson, managing director of Citroën, said at the show: ‘Our stand at the São Paulo show in itself reflects how important Latin America is to us. It is a priority region that is central to our international development strategy. We are rolling out Citroën’s new positioning here by providing a practical and optimistic response to the expectations of Brazilian customers today. The latest creations from our local Styling centre and the special technologies we are presenting at the show are perfect illustrations of that approach.’


At the show the brand is showing its C3 Aircross Lunar, C4 Lounge Sport White and C3 Parisian Vintage show cars developed by the local Styling team, along with the Cactus concept, new C4 Picasso – which was, launched in the first half of 2014 in Argentina and is on show to gauge the reactions of the Brazilian public –and C4 Lounge, which makes its debut appearance in a new THP Flex version.