Cox Automotive has appointed Didier Van Bouwel as managing director of its FleetMaster business, supporting its expansion plans.

Didier Van Bouwel, managing director of FleetMaster at Cox Automotive

Van Bowel brings 18 years’ experience at Cox Automotive. In his new role, he will work alongside FleetMaster’s founders and senior leadership team to execute the company’s growth strategy.

Founded in 2011 and based in Belgium, FleetMaster provides cloud-based fleet management software solutions to rental companies, dealerships and automotive manufacturers across the globe. It was acquired by Cox Automotive in July 2021.

Customers include Alphabet, Athlon, Scania, Novuna, Alamo, Universal Rental Group and Mercedes-Benz, operating in markets including the USA, Mexico, Belgium, Germany, Italy, Spain, France, the Nordics and Netherlands.

Van Bowel has held numerous senior positions during his career with Cox Automotive, including chief operating officer of Modix International plus group strategy for Cox Automotive International and leadership of Kelley Blue Book International – both positions he retains.

Paul Humphreys, managing director of Cox Automotive Retail, said: “FleetMaster is an exciting SaaS business catering for the growing global mobility sector. Since joining the Cox Automotive family in 2021, the founders have continued to lead the delivery and development of their platform and win new contracts with a number of automotive manufacturers and fleets.

“The platform is operating in markets across Europe and the Americas, handling vehicle assets of all types, from golf buggies to trucks. Didier’s appointment reflects the opportunity we recognise ahead for FleetMaster and we will lean on his experience, expertise and networks to steer the business into its next chapter.”