Cox Automotive is expanding its digital retail capabilities in Europe with the acquisition of Codeweavers.

Codeweavers will sit alongside Cox Automotive’s existing digital marketing and retail solutions business, Modix, to build its presence as a leading international provider of digital retail solutions for the automotive industry

Codeweavers provides commerce solutions and finance software for OEMs, retailers, lenders and portals, and will sit alongside Cox Automotive’s existing digital marketing and retail solutions business, Modix.

Martin Forbes, president of Cox Automotive International, said the acquisition is an integral part of the company’s strategy to help customers develop a strong digital retail presence.

“The pandemic has clearly shown the importance of having a compelling digital retail offering and the need for innovative online technology solutions has accelerated over the last year. We know that any effective new or used vehicle e-commerce platform must have extensive digital capabilities built-in and Codeweavers offers an impressive range of products and software in this area.

“The company is a leading provider in this space and their solutions are integrated into the websites of some of the largest automotive manufacturers and it has recently launched a full e-commerce solution for a major OEM. We’re looking forward to working with them to build on their current success in the UK and Europe.”