Webfleet has appointed Alex Crane-Robinson as its new regional director for the UK and Ireland, succeeding Beverley Wise who retired this summer.

Alex Crane-Robinson, regional director for the UK and Ireland at Webfleet

Crane-Robinson has more than two decades of senior leadership experience in the fleet management, with a strong background in expansion strategy, new market entry and channel partner development.

He most recently served as director EMEA at Quake Global and has held leadership roles at Radius Telematics, where he developed strategic alliances and partnerships to drive international growth, and at CalAmp, where he spent more than a decade overseeing the growth of the business across EMEA. Earlier in his career, he also held senior international posts at Convergys and Motorola Solutions.

Crane-Robinson said: “As businesses navigate the transition to smarter, more sustainable and more connected transport solutions, Webfleet’s technology and expertise put it in a unique position to deliver real and tangible value. I look forward to working with our talented team and partners to further strengthen our presence in the UKI market.”

Annick Renoux, vice president Webfleet Europe, said Crane-Robinson brings a wealth of experience in building growth strategies and partner ecosystems across EMEA.

“His leadership and industry knowledge will be invaluable as we continue to innovate – including through the use of AI to deliver greater efficiency and safety for fleets – and help our customers adapt to an evolving mobility landscape.”