Ctrack has rebranded as Inseego as part of a relaunch of the telematics, asset tracking and vehicle camera business in the UK, Europe, Australia and New Zealand.  

Ctrack’s rebrand as Inseego forms part of a relaunch of the telematics, asset tracking and vehicle camera business

Parent company Inseego Corp, which bought Ctrack in 2016, said the name change represents an important part of its ongoing strategy to focus on target markets closely aligned with its 5G and enterprise initiatives. This will include an expansion of the telematics offering with the introduction of advanced fleet solutions that combine artificial intelligence (AI) and 5G to deliver business intelligence at the edge.  

“As we continue to focus on the global growth of our 5G business, the evolution of this business unit is core to our strategy, particularly for enterprise initiatives. It sets the stage for the introduction of innovative solutions, to be powered by our new 5G Intelligent Edge SaaS platform, which is slated to launch later this year,” said John Weldon, senior vice president & general manager, Intelligent Edge Solutions.  

Inseego’s current intelligent edge portfolio includes telematics solutions spanning fleet visibility, asset management, driver monitoring and management, as well as video AI and dashcams. These connected smart solutions allow businesses to streamline operations by increasing efficiency, safety and savings. The systems can support thousands of vehicles, assets and personnel, spanning a range of industries including fleet, construction, road transport and logistics, government and natural resources.   

This will be expanded by the forthcoming 5G Intelligent Edge SaaS offering, which will leverage Inseego Corp’s existing strength in 5G with video and AI, providing further actionable insights.   

According to the business, this will not only help differentiate the business within the telematics marketplace but also deliver new opportunities to existing customers and extend its capacity to service new ones.