DriveNow to launch in Milan
Effective from 19 October, the scheme will launch with 480 BMW and MINI models in an initial business area covering 126 km2. During the coming months, the fleet will also be expanded to include 20 BMW i3 electric models.
“Milan is the leading cultural, media and fashion city, and the financial heart of Italy. With over a million inhabitants and high traffic density, the city is ideal for free-floating carsharing,” said Nico Gabriel, managing director of DriveNow.
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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