The Enterprise Rent-A-Car brand including the Enterprise Plus loyalty programme will be offered to customers at main airports in Bariloche, Buenos Aires and Mendoza, Argentina; Asunción, Paraguay; and Willemstad, Curacao. The brand’s first city centre location also opened in Asunción in September and additional locations are planned for the three countries.

National Car Rental also recently expanded its service offerings including the brand’s Emerald Club loyalty programme at locations throughout Argentina and Paraguay.

“There’s tremendous growth potential for both corporate and leisure car rental in Latin America,” said Peter A Smith, vice president of global franchising at Enterprise Holdings.