DS Automobiles is introducing a pared-back trim line-up to simplify the range.

The new Pallas and Étoile grades are rooted in a legacy that’s consistent with the brand

The new range structure will be based around two trim levels, called Pallas and Étoile, in a move to intended provide greater clarity to customers and provide equipment levels that meet expectations.

The new grades are rooted in a legacy that’s consistent with the brand.

Inspired by the Palace accolade that’s awarded to the most luxurious five-star hotels, the Pallas name returns to DS Automobiles. A historic name from the heritage of DS, Pallas was introduced in 1964. Sixty years later, it is back with the same goal of reflecting French expertise while providing comprehensive equipment perfectly tailored to each of the different models’ segments.

At the top of the range, Étoile is another very Parisian name. It is a symbol of the Place Charles-de-Gaulle (previously known as the Place de l’Étoile), in the middle of which the Arc de Triomphe stands at the top of the Avenue des Champs-Élysées, whose cobblestones form a star when seen from the sky. This square serves the most emblematic Parisian avenues forming a star, according to the design supervised by Baron Haussmann.

Étoile also reflects the ultimate status granted to dancers in the Opéra National de Paris ballet since the 19th century.

Each variant will have its own special badge, whose patterns are inspired by the decorative arts. Pallas is intended to combine the door of a large Parisian palace and the Historical Axis of Paris (Arc de Triomphe du Carrousel, the Concorde Obelisk, Arc de Triomphe and Arche de la Défense), while the brand says Étoile illustrates a broad enhanced luminous radiation of the 12 avenues which converge towards Place Charles-de-Gaulle, called Place de l’Étoile until 1970.

The designs will be carried through to interiors clad in high-quality Alcantara or Nappa leather.

The new grades will launch first on DS 4 in the early summer.