eDriving has appointed Nick List as customer success director for Europe, Middle East and Africa (EMEA).

Nick List, eDriving’s customer success director, EMEA

List brings three decades’ experience in the general insurance industry, including at Zurich Financial Services, where he helped customers of varying types and sizes to improve fleet driver safety at a national and international level.

He’s also a huge advocate of the Global Road Safety Partnership (GRSP) and for many years has been an active participant of the Insurance for Safer Roads collaboration, co-hosted by GRSP. In recent years he has been co-organiser and co-host of road safety events in Ghana, Cameroon and Malaysia, helping to proactively promote the importance of driver safety across varied continents and economies.

His new role at eDriving will help further support eDriving customers within the EMEA region with risk reduction.

“I have been fortunate enough to have worked with Nick in the past on numerous successful projects and am delighted to welcome his expertise and passion to eDriving’s leadership team,” said Andy Cuerden, managing director, EMEA, eDriving. “Nick will be invaluable to eDriving as we further strengthen our position as a leading provider of driver risk reduction programmes and solutions.”

“Fleet managers are now seeking innovative ways to incorporate behaviour-based solutions to help improve the safety of their drivers,” added List. “eDriving’s smartphone-based driver improvement programme, Mentor by eDriving, has recently been validated as being able to accurately predict crash involvement. This is an exciting opportunity to apply my many years of experience to help eDriving clients across EMEA prevent future crash involvement and develop a crash-free culture.”