eDriving driver safety app launches for right-hand drive markets

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eDriving is rolling out its Mentor app-based driver safety solution for right-hand drive markets to help fleets reduce risk.

Mentor not only measures driver performance but it also prescribes remedial, personalised training

First launched in the US in 2017 for left-hand drive vehicles, Mentor’s right-hand drive version is now available for fleets of all sizes – as well as employee drivers’ family members – across markets with right-hand drive vehicles, including the UK and Europe, New Zealand and Australia.

The smartphone solution measures driving performance and automatically prescribes driver training to be taken within the app itself. It works in the same way as a fitness programme by allowing drivers to see their progress and engage in friendly competition with colleagues.

The app has been designed to help organisations to reduce driver risk and sustain risk reduction by gradually improving attitudes and behaviours and keeping employees engaged and motivated.

Managers have complete visibility of driver progress via a Manager Dashboard and regular email reports. To protect their privacy drivers can classify trips as ‘Business’, ‘Personal’ or ‘Passenger’, with only ‘Business’ trips reported to managers.

“Mentor is essentially a fitness programme to improve driving health,” explained Ed Dubens, CEO and Founder of eDriving. “It’s highly relevant to drivers, it’s engaging and it utilises gamification features for a little friendly competition. This is a powerful combination that provides driver managers with total transparency and the knowledge that drivers are gradually improving their attitudes and behaviours on the roads. This type of lasting behavioural change is the only way organisations will sustain risk reduction over time.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.