Enterprise Holdings is introducing its Enterprise Rent-A-Car and Alamo rental brands to the South Korean market for the first time.

L-R: KFR president Yong Jun Youn and Enterprise Holdings assistant vice president, global franchising – APAC Marco Beltgens

The rental giant has been aggressively growing its global footprint through franchise partnerships and the new deal with Korea First Rent A Car will add new franchise locations featuring car rental options from Enterprise Rent-A-Car and Alamo from April 2023.

KFR was founded in 1992 and has a well-established presence at US military facilities in South Korea. It also holds key accounts with major corporations – both foreign and domestic – hotels, TV stations and more.

Specialisms include short- and long-term mobility solutions featuring an option for chauffeur-driven luxury car services. In the Asia-Pacific region, Enterprise currently offers chauffeur-driven services through its partners in Vietnam, the Philippines and China.

Enterprise said KFR’s focus on its luxury offering coupled with a strong track record of first-rate customer service made them an ideal partner.

Marco Beltgens, assistant vice president, global franchising – Asia Pacific at Enterprise Holdings, added: “The market presents tremendous opportunity. South Korea boasts a number of major corporations with a huge global presence, which will allow us to grow our corporate rental business throughout the region.”

KFR currently offers a range of compact cars, luxury cars, SUVs and vans available for daily, weekly, monthly or even yearly rental options. The brand operates eight locations throughout the country, and it aims to open additional locations in other major metropolitan areas as the business develops. Expansion plans include a presence at the four largest airports in South Korea.

“We were looking to take our business to the next level, and Enterprise has a well-established track record of global growth in a number of markets across the world,” said KFR President Yong Jun Youn. “We look forward to leveraging our synergies to seize a greater share of this growing market.”