Enterprise Holdings Inc is to expand into Armenia followed by Georgia under a new franchise partnership with TravelCar.

Enterprise, National and Alamo are expanding
into the countries of Armenia and Georgia.

TravelCar is an Armenian-based car rental business with a strong reputation for delivering exceptional customer service throughout the region. The partnership will see the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Carbrands become available in the coming months to customers in Armenia’s capital, Yerevan, which also serves the country’s main international airport. 

During the next 12 months, additional locations will be opened in Armenia, as well as ones in the neighbouring country of Georgia to serve its capital, Tbilisi, and principal airport.  

“Our growth in Europe and the Middle East is a reflection of the global reputation and strength of our brands,” said Peter A Smith, vice president of global franchising at Enterprise Holdings. “This partnership in Armenia and Georgia is the latest example of our efforts to ensure our loyal leisure and corporate customers can enjoy the high-quality customer service they have come to expect from Enterprise, National and Alamo no matter where they are traveling in the world.” 

The latest partnership comes on the back of Enterprise Holdings’ rapid expansion of its three car rental brands in Europe and the Middle East over the last five years, with a presence in more than 40 countries now compared to just three European countries – the UK, Ireland and Germany – In the beginning of 2012. Enterprise Holdings currently operates in more than 85 countries and territories worldwide.