Enterprise Holdings to partner with Nippon Rent-A-Car

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Enterprise Holdings has entered a franchise agreement with Nippon Rent-A-Car International that will see the firms expand their car rental services in Japan.

Around 80 Nippon Rent-A-Car offices located at airports in Japan are launching the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands

The deal starts this month, with around 80 Nippon Rent-A-Car offices located at airports in Japan to also start offering the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, with discounted rental rates on offer.

The deal will also offer Japanese residents travelling overseas the ability to rent cars at more than 10,000 locations in 90 countries through Enterprise Holdings’ global network while the firms said they would work together to develop additional customer offerings and services.

“As one of the top destinations in Asia, Japan is a vital market for our customers,” said Peter Smith, vice president of global franchising at Enterprise Holdings. “We’re thrilled to partner with such a distinguished brand as Nippon Rent-A-Car to strengthen our global network and offer business and leisure travellers alike expanded mobility options in one of the world’s most important economies.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.