Enterprise Holdings has opened operations for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Finland.

The deal brings the Enterprise, National Car Rental, Alamo Rent a Car brands to Finland

The three brands are now available in nine locations across the country, offering access to a fleet of more than 500 cars and vans. Sites include a branch at Helsinki Airport said to be seeing significant demand from customers in the UK, France, Germany, Italy and North America. Further branches will open this year.

The locations are being run under an agreement between LänsiAuto Group and Enterprise Holdings, in line with Enterprise’s strategy to extend access to its car rental services across the whole of continental Europe through franchises.

Users will be able to sign up to global customer programmes, including the Enterprise Plus and Emerald Club membership schemes, both of which offer rewards based on the level of usage.

Martin Kullas, general manager of Enterprise in Finland, said: “Now is the perfect time to introduce Enterprise, National and Alamo to customers in Finland. We are seeing significant growth in customers looking for convenient, quick access to on-demand mobility, both at the airport and from our home city locations. Rental is the ideal, sustainable solution for anyone needing access to the right vehicle, at the right place and the right time.

“Our new airport location is already seeing significant demand from customers in the UK, France, Germany and Italy, as well as those from North America. It is great to be part of a large, well-recognised, global organisation with a reputation for excellent value and customer care.”