A coalition of major players in the European car and automotive industry has signed a road safety pledge to contribute to achieving zero traffic fatalities by 2050 through a range of measures.

The coalition has pledged to contribute to achieving zero traffic fatalities by 2050

The coalition includes the European Automobile Manufacturers’ Association (ACEA), European Association of Automotive Suppliers (CLEPA), the association of national motoring organisations (FIA Region I), with strong support from the Dutch Bicycle and Automotive Industry Association (RAI Vereniging) and the Royal Dutch Touring Club (ANWB).

Possible measures include targeted awareness campaigns, research efforts aiming to bring technologies to the market and informing drivers on the effective use of vehicle safety technologies. Improvements to road infrastructure, accident reporting and post-crash interventions are also included.

“By signing up to this common road safety vision, we commit to work together with other relevant stakeholders on an integrated approach to road safety,” stated Erik Jonnaert, Secretary General of ACEA. “We believe that this is the only way to ensure that safe vehicles are driven by safe drivers on safe roads.”