Hosted online at www.cleandieseltech.eu, the new campaign is intended to raise awareness among the general public and policy makers about the latest generation of diesel technology, and is the latest in a line of line of measures calling on the EU to end diesel demonisation.

The campaign partners – which comprise the European Automobile Manufacturers’ Association (ACEA), the Association for Emissions Control by Catalyst (AECC), the European Council for Motor Trades and Repairs (CECRA) and the European Association of Automotive Suppliers (CLEPA) – say they are calling for technology-neutral and results-orientated policy to ensure the uptake of the latest low-emission vehicles.

The organisations added that over the last 15 years, nitrogen oxides (NOx) limits for diesel car engines have been reduced by 84%, and particulates (PM) by 90%. Diesel cars also have 15% lower CO2 emissions per kilometre than equivalent petrol-powered vehicles.

However, according to the latest research from Emissions Analytics, the technology used to meet Euro 6 regulations is reducing real-world NOx emissions but many diesels are still not meeting the new limits. It added that average NOx emissions for diesels are four times higher than the Euro 6 limit.