According to the firm, car-sharing member numbers increased by over 90% between 2008 and 2012, growing from 500,000 to over 940,000, and this trend is set to continue.

In an upcoming web conference, entitled “Car-sharing – The Voice of the Consumer”, Frost & Sullivan mobility programme manager, Martyn Briggs, and programme manager, Mohamed Mubarak, will present latest findings from a customer research study on consumer profiles of members currently using car-sharing services, including their preferences and aspirations for the car-sharing concept in future.

The targeted survey of over 2,300 people was conducted in a total of 12 cities in the UK, France and Germany. The study used the “Adaptive Choice Based Conjoint” methodology that enables the possibility to create different simulations of car-sharing models and generate the respective pricing and market share.

Taking place on Tuesday, 14 May 2013, at 3.00pm BST, the web conference will give an overview regarding transport usage and commuting profiles, the customer’s / member’s perspective on the current and future usage of car-sharing services and the willingness to pay for the service, existing car-sharing member profiles, as well as familiarity, interest and adoption amongst non-members.

‘Our research revealed a potential for over 15 million car-sharing members in Europe alone by 2020, but there is a lot of education and behavioural change amongst consumers’ mobility patterns that need to take place to achieve such growth,’ outlined Mr Briggs. ‘The voice of the consumer survey yielded interesting results; for example, the majority of car-sharing members (53%) were under 34, degree educated (67%), and did not own a car (51%).’

This web conference is intended to benefit car-sharing operators and all parties interested in the perceptions of car-sharing.

To participate in this complimentary web conference or to receive a recorded version of it, please email Katja Feick at [email protected] with your full contact details.