Residents can use a GM-developed mobile app to reserve a vehicle and access parking in one of 200 garages throughout Manhattan managed by Icon Parking Systems. The fleet currently includes eight Chevrolet Trax small SUVs and two Chevrolet Equinox compact SUVs, with more vehicles to be added later.

In consideration of periodic apartment lease payments, residents receive electronic credits valid for three hours of rental per month. After that, users pay less than $10 (£6.60) an hour or up to $75 (£49.40) for a 24-hour reservation.

Unlike other mobility service offerings, Let’s Drive NYC leverages integrated and existing OnStar connectivity technologies and services such as remote diagnostic status, and access to OnStar advisors with the push of a button. 

“Customers want options on how to move from Point A to Point B that provide flexibility and personalisation,” said GM president Dan Ammann. “'Let’s Drive NYC' is just one part of GM’s global urban mobility strategy. We view evolving consumer preferences, such as car-sharing, as real business opportunities, where we can quickly build on our existing capabilities such as OnStar connectivity to very effectively meet customer needs.”

GM offered the program earlier this summer to select Ritz Plaza residents who completed more than 100 trips and drove nearly 20,000 miles in the New York, New Jersey and Connecticut tri-state area. Based on the pilot program, GM, Stonehenge and Icon were quick to broaden the program.

“When GM approached us with their car-sharing program, we were excited to incorporate this innovative service to further enhance our residents’ lifestyle,” said Ofer Yardeni, chairman and CEO of Stonehenge. “Owning a vehicle in New York City is expensive and inconvenient. GM’s 'Let’s Drive NYC' car-sharing program delivers a valuable and sought-after amenity, and residents of The Ritz Plaza are taking full advantage of it.”

One of GM’s first mobility partnerships was with Google early last year, where it tested a commuter ride-sharing service using Chevrolet Spark EVs. Using an app, drivers and riders were matched based on trip patterns and schedules. The project demonstrated value and potential in creating transportation services around automotive, leading to other initiatives, like the 'Let’s Drive NYC' program.