The Open Automotive Alliance (OAA) has been formed by Google with Audi, GM, Honda, Hyundai and technology giant Nvidia and, as outlined by Patrick Brady, director Android Engineering in an official blog post, is ‘aimed at accelerating auto innovation with an approach that offers openness, customization and scale’.

Brady explained: ‘Today, millions of people already bring Android phones and tablets into their cars, but it’s not yet a driving-optimized experience. Wouldn't it be great if you could bring your favorite apps and music with you, and use them safely with your car's built-in controls and in-dash display? Together with our OAA partners, we're working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers. And it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways.’

The alliance said that it welcomes other automotive and technology companies to join.