Aiming to become the number one Asian car brand in Europe, Hyundai Motor is planning a large-scale model offensive over the next five years, targeting growth segments and expansion of its eco car line-up.

Hyundai Motor Europe’s chief operating officer, Thomas Schmid, said the company would be launching 30 new products by 2021; a mix of replacements and all-new entrants. Among the new launches will be 14 electrified cars; five hybrids, four plug-in hybrids, four electric vehicles – including a version of the Kona crossover in 2019 – and a hydrogen fuel cell SUV, launching in 2018.

The brand said further investments will cover future mobility concepts, such as autonomous driving, car sharing initiatives, connected car platforms and last-mile mobility.

Schmid added: “We are already the number one car brand in terms of customer satisfaction in both sales and service in Europe, but we are progressing at great speed: By expanding our strong product line-up, combined with our digital and intelligent services, we will create a completely new customer experience and attract new customer groups.”

The announcement comes as Hyundai unveils the i30N hot hatch as well as the Fastback five-door coupé – the third bodystyle in the i30 range – which builds on the hatch’s proposition with a lower ride height, bespoke suspension and a new 110hp and 136hp 1.6-litre diesel while carrying over the 140hp 1.4-litre and 120hp 1.0-litre turbocharged petrol engines recently introduced to the range. The Fastback will be available by the beginning of next year.