Mr Embleton will play a key role in improving the overall efficiency and effectiveness of JATO’s sales operations to provide greater value to customers. 

He brings two decades of automotive industry experience and joins JATO from Volvo Car Corporation, where he spent 16 years in a variety of roles, based in Sweden and the UK, finally holding the position of director, global fleet operations. 

Paul Stokes, director, global sales & marketing, said: ‘Adam will be working closely with sales management to guide them through a framework that will successfully embed new policies, tools and processes into daily operations, maximising our operational effectiveness. A core element of this will include assisting me and the Global Sales Leadership Team with delivering a new and more consultative and collaborative approach to Global Account Management, including processes, behaviours, skills development and performance metrics.’ 

Commenting on his new role, Mr Embleton said: ‘I am delighted to be joining JATO and to be working with this exceptional team. JATO Dynamics has been a leader in the global automotive intelligence area for years and I join at an incredibly exciting time, as the business continues to develop and grow around the world. I look forward to sharing my experience and contributing to the future growth of this global leader.’