KAR Auction Services has rebranded as ‘KAR Global’ to reflect its focus on global solutions for global customers.

The rebrand reflect the firm’s focus on global solutions for global customers

The move comes after several years of rapid geographic expansion across North America and Europe; the company now has more than 200 operating locations in 10 countries and customers in over 75 countries.

Jim Hallett, chairman and CEO of KAR Global, also said the new branding shows the company is more than just ‘auction services’, driven by its acquisition and development of new technology and data-driven products, services and capabilities.

High-profile, strategic in recent years have included Stratim’s digital fleet management platform, TradeRev’s real-time digital auction marketplace and the data analytics engine at Drivin that powers KAR Global’s pricing insights, vehicle recommendations and portfolio management solutions.

Most recently, the 2019 acquisition of CarsOnTheWeb, which was recently rebranded ADESA Europe, gave KAR Global a strong foundation across the major European automotive markets and a platform to deploy the company’s other capabilities, such as financing and logistics.

“KAR Global is committed to delivering a unified, seamless and simplified customer experience,” said Peter Kelly, president of KAR Global. “And to do this, we’re combining our data, technology and industry expertise and leveraging the very best from across our geographies and brands. By delivering more comprehensive and integrated solutions, we’re helping our customers make the best remarketing decisions possible and giving them the flexibility to buy and sell anytime, anywhere, on any channel.”