Mr Song joined Hyundai Motor Company in 1988 and has since held several senior roles within the Hyundai and Kia organisations. He was appointed president of Kia Motors France in 2007 for nearly three years. He subsequently headed Kia Motors Corporation's Export Planning Group, and then had a leading role at Hyundai Motor Group's business improvement groups in 2012.

In his new role, he will work alongside Kia Motors Europe's COO Michael Cole to lead Kia to further growth in Europe in what the carmaker acknowledges remains a weak market.

Mr Song replaces Byung-Tae (Brandon) Yea, who becomes responsible for the Commercial Vehicle Export business at Hyundai Motor Company, based in Seoul, Korea, responsible for developing and overseeing the strategy to expand the company's commercial vehicle business.

Mr Song said: ‘I'm excited to take on this role as President of Kia Motors Europe and look forward to continuing the good work of my predecessor, supported by the dedicated and talented team here in Frankfurt. There are strong opportunities to drive further growth in sales and market share thanks to the exceptional new Kia product range that exhibits world-class qualities and excellent value.’