Lexus has launched in the Indian market to provide competition in the luxury car segment.

RX 450h, ES 300h and LX 450d will debut in the Indian market.

Three models will debut in the market – the RX 450h, ES 300h and LX 450d – with the new LS launching in 2018 and will compete with luxury models from brands such as Audi and Mercedes, Jaguar Land Rover, Volvo and BMW.

Vehicles will initially be imported from Japan although the brand is said to be considering local production.

Lexus has established four dealerships or ‘guest experience centres’ at New Delhi, Gurgaon, Mumbai and Bangalore with after sales service facilities will also be available in Chandigarh, Hyderabad, Chennai and Kochi. The brand is also planning to introduce dedicated relationship managers and 24/7 guest call centres.

Lexus India senior vice president, Akitoshi Takemura said: “How India experiences luxury is evolving with its affluence. Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand. We are excited about what we can bring to the luxury market in India, where we see opportunities mapped to the remarkable growth the country is experiencing. This is just the beginning – we look forward to bringing more exciting products to India in the future.”

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