Chinese premium carmaker Li Auto plans to make its UK debut in the third quarter of 2027, following the unveiling of its European business plan at the Paris Motor Show.

At the event, the company introduced the European-spec Li 6, which is its first model intended for the Continent. According to Li Auto, deliveries of the Li 6 are set to start in the Netherlands and Norway in the first quarter of 2027. Following this, local sales, delivery, aftersales and service operations will be put in place and the brand will expand into additional European markets.

“From Paris, our European business officially sets sail,” said Tie Li, chief financial officer of Li Auto.

The company says the Li 6 was created for international markets. It features a dedicated battery-electric architecture, an 800V platform and 5C supercharging, while its chassis has been tuned for European roads. Li Auto has also built a separate overseas software platform that supports eight European languages and includes localised mapping and navigation, Amap, Spotify and Apple CarPlay. Major over-the-air software updates are planned every quarter.

For aftersales, Li Auto is setting up a regional spare parts distribution centre in the Netherlands, plus roadside assistance and a customer call centre. These are scheduled to be up and running in December 2026. The carmaker also intends to provide technical training and support for its dealer network.

From 2027 to 2029, Li Auto plans to add at least one new European model each year. It is following a dual-powertrain strategy that pairs battery-electric vehicles with extended-range electric vehicles (EREVs), and says both will be developed simultaneously.

Li Auto describes itself as the top-selling Chinese brand in China’s premium car market, with more than 1.8 million customers accumulated over 11 years of development. Its Paris display also included the Megahome, Li L9 and Li L6.