First launched 10 years ago, Simulcast provides an online offering that complements Manheim’s physical auction programme. Using the system, customers can watch multiple auctions live on their smartphone, tablet or PC; browsing, bidding and buying online as if they were standing in the auction hall itself.

The newly upgraded version includes improved features such as a mobile-friendly function, instant online stock previews, improved vehicle grading and online payments, bringing the European system in-line with Simulcast in the UK and giving online bidders an even faster and easier way to find the vehicles they want.  

Such product improvements have seen the popularity of Simulcast grow across Europe. Figures from Portugal alone show online sales up by 20% in Lisbon and 18% in Porto. The average number of log-ins is up by 30% too, and those bidding via Simulcast have grown by 45%.

Michael Buxton, Manheim’s CEO, said: ‘We’re pleased to see that the use of our award-winning Simulcast has seen huge growth during the past decade. As an industry leader, Manheim works hard to understand its customers’ needs and uses innovative technologies to offer the most flexible and convenient ways to do business. Our latest version of Simulcast in Europe is an example of this, and supports the growing popularity of online bidding and buying.

‘Figures from both online and in-lane auctions show that Simulcast supplements our popular physical auction programme. This is something we expect to see continue in the future, with  products such as Simulcast helping to bring a far wider range of customers to Manheim for their vehicle solutions.’