May figures for True Fleet market in Europe show highest growth rate in 11 months

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The figures from Dataforce also show that the cumulative year-on-year growth has reached +10.5%.

In France, May brought a remarkable result for the True Fleet market with a growth rate of +29.6%. All top 25 brands increased their fleet volume over May 2015. Market leader Renault was even able to raise its registrations by +55.1% thus extending its market share to almost 22%. Nissan, BMW and Mercedes – ranked five to seven – all boosted their fleet registrations by more than 30%.

In Germany, there was another double-digit increase for True Fleets, with growth of 12.4% in May. Dataforce said the positive result has to slightly be put in perspective since May 2015 was relatively weak due to strikes and reduced deliveries of vehicles. Within the top 10 Ford and Nissan each showed a notable performance. Ford, in fifth place, achieved a growth of + 40.3%. Nissan jumped from rank number 13 on 10th position with +72.8%.

Result for Italy showed that the fleet market is really accelerating. After a growth rate of + 22.4% last month the result in May jumped to +29.7% compared to May 2015. Furthermore Dataforce noted that the total volume of more than 38,000 passenger cars is the highest monthly volume ever for the True Fleet market in Italy! Renault gained three positions in the brand ranking (from ninth to sixth place) with an increase of +79.0%. Smart more than doubled its fleet registrations (+124.9%) and ranked in ninth position.

Looking at Spain, the recovery of the True Fleet segment continued with a surplus of +16.0% in May and +15.3% for the first five months. The current month was especially successful for Audi and Nissan both climbing by five positions in the ranking. Within Audi (number 5, + 73.1%) the biggest part of the increase was generated by Audi A4 and A3. At Nissan (number 6, + 59.3%) the Qashqai performed strongly: it only lead the SUV segment within True Fleets but even ranking in second position overall, beaten by the Renault Clio by only five registrations!

For the UK, in comparison to the four markets mentioned above the growth rate in the United Kingdom seems to be rather moderate. But taking into account that 2015 was very strong for the fleet market the increase of +5.7% (May) and +5.5% (January-May) is no reason for dissatisfaction at all. The positions on the podium remained unchanged with Opel/Vauxhall in the lead followed by Ford and Volkswagen. Mercedes ranked fourth thus overtaking Audi and Nissan.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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