The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand’s (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

The Thai-market Mirage will be equipped with a 1.2L MIVEC engine that delivers fuel efficiency of 22km/L, among the best in its class, and above the Thai government’s requirements for “eco-car” certification[5]. The Thai-market Mirage will be priced between THB 380,000 to 551,000 depending on trim level, and plans are to sell 2,500 units per month in Thailand.

MMC announced its JUMP 2013 three-year business plan in January of 2011, and one of the pillars of the plan calls for putting operating resources into emerging markets. Among “emerging markets,” MMC puts particular emphasis on strengthening its operating base in the ASEAN region. The production and worldwide export of the Mirage from Thailand is an important tactic that embodies this strategy. Moving forward, MMC will continue to aggressively bolster its operations in high-potential emerging markets.

Mr. Osamu Masuko, president of MMC, commented: 'I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions, just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Programme, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world.'