Nancy Storp, head of marketing and business development at Alphabet International, said: ‘We analysed user behaviour before we started the project. As people are on the go more than ever before, our priority was to optimise the website for tablets and smart phones. Furthermore, with less time on their hands, viewers want relevant information at a glance. Visitors to Alphabet’s new website get where and what they want – quickly and easily.’

The global fleet management and leasing giant has also announced that websites for all its international operations are being revised to provide a uniform global online presence whilst still catering for local market needs. Alphabet Netherlands has already launched its new website, with Germany and the UK next on the list. The entire website relaunch will be completed by the end of this year.