SureCam has introduced a new dashcam rental model that allows businesses to bundle hardware and software into one monthly payment to remove the ‘prohibitive’ initial outlay for hardware.

Under the rental model, fleets avoid the upfront costs of hardware and the dashcams are covered by a lifetime hardware warranty

Introduced in North America as well as the UK, it’s particularly aimed at small- and medium-sized businesses with fleets and intended to help them access the cost-saving advantages of video monitoring.

“The initial cost to get started with connected dash cameras has historically been quite prohibitive for small and midsize fleets,” said Justin White, managing director at SureCam’s UK operation. “Our blue chip fleets are well positioned to invest in the up-front costs for camera hardware, but we found that the thousands of pounds in startup costs was holding smaller businesses back from adopting this technology that has been proven to reduce the overall number of safety incidents and claims costs within fleets.”

Under the scheme, fleets pay a monthly fee to remotely access event-triggered fleet video in near-real time. In addition to video, SureCam’s online platform provides fleet risk reporting, vehicle location tracking, and history trip reporting, including the option of live monitoring services.

The new rental model has already been successfully tested with customers in the UK and has already accounted for 80% of all new agreements in the last quarter. It’s also been rolled out in the United States, Canada and Mexico where it’s seeing similar success to the UK.

“Seeing this overwhelming embrace has only affirmed what we were hearing from our customers and seeing in the market,” added White. “Small- and medium-sized businesses want access to fleet video monitoring and they need a partner that makes it more accessible to them.”