New solution to target driver behaviour without fleet manager intervention

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Applied Driving Techniques (ADT) has teamed up with artificially intelligent mobile solutions specialist Sfara to develop a new fleet safety and compliance solution that provides targeted training without fleet manager intervention.

The new solution provides risk management with ‘Triggered Training’

A key part of the new smartphone-enabled solution is the use of ‘Triggered Training’; this uses proprietary technology via the Sfara Companion smartphone app to detect risky driver behaviours and provide a real-time audible alert. Additionally, details of any triggered event will be shared with ADT’s system, so patterns can be determined and, where necessary, tailored messages or e-training modules sent automatically to the driver.

The firms say it will provide a risk-mitigating solution to the driver faster than traditional fleet telematics delivers the problem to the fleet manager, leaving the manager able to take a more hands-off approach for minor infringements and focus on higher-risk, persistent offenders.

Andy Phillips, global managing partner with ADT, commented: “Traditional fleet products generate an overwhelming amount of data that needs to be deciphered through lengthy reports listing problems, with the fleet manager left to figure out the solution and deliver it to the driver. This is not only a time-consuming process, but also creates potential confrontation that does nothing to foster positive relationships within an operation. The single biggest in-vehicle determinant of safety remains the driver, so having the ability to reduce collision rates and insurance premiums, while also increasing productivity, without fleet manager intervention is incredibly powerful.”

As well as helping to cut the fleet manager out where possible, the solution – which is available globally – also works to secure driver buy-in through built-in safeguards that help make drivers more comfortable with the technology – based on the principles of a ‘Just Culture’.

The solution takes advantage of Sfara’s on-device data processing, which eliminates the need for an always-on tracking stream that is transmitted for review and storage. As a result, only relevant events will be reported, complying with GDPR data minimisation. Drivers may also clock-out at the end of the day by going ‘incognito’ or if a journey includes a taxi, ride share or other method of travel, drivers can mark a trip as ‘non-scorable’ ensuring that no data is sent to employers during this period. This means the control of data flow is placed in the hands of the driver.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.