PSA to assemble Peugeot 508 and 3008 in Kenya
The PSA Group has signed a deal with Urysia to start assembly of Peugeot cars in Africa.
The PSA Group and URYSIA signed a contract to assemble Peugeot brand vehicles in Kenya.
The carmaker first started selling in Kenya in 1958 and Urysia Limited has held the sole importer and distributor rights within the Kenyan territory since 2010.
Assembly in Kenya will begin in June 2017 with an annual volume of over 1,000 units. Production will start with the Peugeot 508, followed by the new Peugeot 3008 SUV.
Jean-Christophe Quémard, executive vice-president for Middle East & Africa for the PSA Group, said: “This investment in Kenya is part of the long term strategy of the PSA Group to increase its sales in Africa and the Middle East, with the aim to sell a million vehicles in 2025. These local production capacities will serve the region’s markets and meet the expectations of our customers and the specific features of each country.”
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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