PSA is to launch mobility services in the US as part of a progressive return to the market.

Carlos Tavares, chairman of the managing board, PSA Group.

The services will be introduced under the group’s Free2Move mobility brand and its partner Travelcar, a start-up founded in 2012, and is initially being made available at Los Angeles airport from April 2017 before wider deployment in the United States.

PSA will then market vehicles directly in North America, as per the ‘Push to Pass’ plan unveiled in April 2016.

The carmaker has named Larry Dominique senior vice president & head of the North American entity. Dominique over 30 years’ experience in the US automotive industry, having worked at General Motors, Chrysler and Nissan. He most recently served as president of Automotive Lease Guide (ALG) and Executive Vice President of TrueCar.

“With the creation of the PSA North American entity, PSA Group makes an important step forward in the roll-out of our project to progressively enter the region” said Carlos Tavares, chairman of the Managing Board. “Moving forward, we will ramp up our mobility activities and the development of car-sharing services, among other efforts. Today we start with our partner TravelCar.”

Peugeot pulled out of the US market in 1991 after five years of declining sales.