EasyPark Group has rebranded as Arrive to align with the company’s evolution into a global mobility platform.

The new name and identity aligns with the company’s vision to make cities more liveable

The new company name will replace EasyPark Group and Flowbird Group, and will serve as the umbrella brand for the consumer brands EasyPark, Flowbird, ParkMobile, Parkopedia, RingGo, Yellowbrick, Your Parking Space and other brands within the organisation.

The rebrand “reflects the company’s bold vision to make cities more liveable” and follows the recent acquisitions of Flowbird and Parkopedia.

Cameron Clayton, CEO of Arrive, said: “I’m very excited to be able to celebrate the reveal of our company’s new name and brand Arrive. Our exponential growth over the past 12 months, especially with the integration of Flowbird and Parkopedia, has dramatically expanded our scope of business and product offerings. We need a corporate structure and identity that mirrors our entire portfolio – moving beyond just parking.”

Arrive will act as the overarching corporate body to the consumer businesses, which will retain their individual brands for the foreseeable future.

Arrive’s new visual branding is said to draw inspiration from the dynamic energy of urban environments, using a colour palette and imagery chosen to evoke optimism and clarity, “featuring warm tones, blue skies and light, airy compositions that convey a sense of possibility and forward momentum”.