Sascha Fricke moves to Alphabet GB

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Alphabet GB has appointed Sascha Fricke as the company’s new head of process management.

Sascha Fricke, head of process management at Alphabet GB

Fricke joins from Alphabet International where he served as head of operational risk and compliance. He first joined Alphabet in 2012 within Specialist Risk Controlling, during which time he worked to develop and roll-out risk controls and IT applications during the integration with ING Car Lease.

Commenting on his new role, Fricke observed: “I’m excited to commence the next chapter of my Alphabet career in a market as sophisticated and highly developed as UK fleet leasing and mobility. My background in risk management and compliance will be invaluable in understanding and adapting to the requirements of this highly regulated UK market, while coming in from our headquarters in Munich means I can also bring a fresh perspective and viewpoint to the challenges and opportunities ahead. From my perspective, strong process management is always the backbone of any organisation but it also provides a vital launch pad for a culture of continual improvement and business innovation.”

Uwe Hildinger, chief operating officer for Alphabet GB, added: “I’m delighted to secure Sascha’s talents and experience for the Alphabet management team here in the UK. The world of leasing and mobility is increasingly regulated and within our industry there has never been greater focus on digitisation, user experience and diversity of service provision for different customer channels. These are challenges every business faces but they also offer significant opportunities for improved customer experiences, increased operational efficiencies and higher employee satisfaction. Effective, agile processes with a strong process management ethos are a critical foundation for success today and in the future.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.