Seat expands Amazon Alexa roll-out

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Seat is rolling out its in-vehicle Amazon Alexa voice service to Android users in Spain, Italy and France.

Seat’s integration of Amazon Alexa brings voice control over a number of key functions

The brand has already rolled out the service on 2019 model year vehicles in UK and Germany and is continuing the roll-out to provide customers with access to a host of functionality.

The service can be accessed via the Seat Media Control with Amazon Alexa app for the Ibiza, Arona, Leon, Ateca and the new Tarraco.

This provides drivers with voice control over a number of key functions including playing music, navigating to points of interest, requesting personalised news or finding the nearest Seat dealership. Driver just need to press the control button on the steering wheel and speak.

Launched in 2014, Amazon Alexa now has more than 50,000 skills thanks to the Alexa Skills Kit (ASK), which encourages developers to continually expand and evolve the Alexa’s capabilities.

The carmaker said the integration of Amazon Alexa helps to strike a balance between useability and safety.

Luca de Meo, president of SEAT, said: “Customers in the UK and Germany have enjoyed using Alexa to optimise their time in the car and simplify access to certain features in the safest way. We are excited to extend that functionality to customers in Spain, Italy & France, enabling those with a compatible vehicle to check the weather, play music, and more just using their voice.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.