Solid July performance drives German true fleet YTD growth
Following two relatively weak months, the German true fleet market saw a more robust performance in July, latest figures from Dataforce show.
Analysis by the firm’s Gabriel Juhas shows that the 6.7% rise last month helped bring the fleet channel back to a year-to-date growth of 1.0%. However, both the private market and special channels – covering registrations by rentals, dealerships and manufacturers – saw higher growth still, up by 16.1% and 12.4% respectively. Overall, the German passenger car market grew by 12.3% in July – the highest growth rate in 2018 up to now.
Within the true fleet sector, Volkswagen expanded its lead, helped by a 24.2% increase of registrations that helped it achieve a market share also standing at 24.2%. Audi, ranked second, was up 11.4% while Skoda rose 13.6%. Porsche was up 58.0% and Seat increased 46.2%, earning a record German true fleet market share of 3.7%. This was helped by double-digit growth rates for all Seat models, bar the Alhambra. The all-new Arona ranked second within the brand behind the Leon and is already number three in the small SUV segment behind the recently introduced Volkswagen T-Roc and Renault Captur.
Dataforce also noted Volvo’s impressive performance – the brand ranked 10th for the second time in a row with a rise of 38.0%, driven by the new XC40 and the second-generation XC60, which more than doubled its volume over July last year.