Steffen Giebler has join Hyundai Motor to lead its corporate sales and remarketing activities in Europe as the company highlights the significance of the fleet market to its growth targets.

Steffen Giebler – Corporate Sales and Remarketing Director Hyundai Motor Europe

Mr Giebler previously spent two years at Fleetcor as managing director for Germany and senior vice president business development, Europe between 2014 and 2016, as well as CEO at HPI Fleet Gmbh & Co from 2010 to 2014. He was also MD of Masterlease Germany for seven years and most recently served as executive consultant of Giebler Consulting.

The new role will see Mr Giebler aim to strengthen the Hyundai Motor Europe’s corporate sales and remarketing activities and reinforce residual value management. The carmaker’s fleet registrations currently account for more than 40% of its total sales volume in Europe, with Hyundai reinforcing that fleet will make a significant contribution to its mid-term sales growth strategy. The brand is also looking to introduce 30 new models and derivatives in Europe by 2021 – including 14 electrified vehicles by 2020 – as it plans to become the number one Asian car brand in Europe.

Mr Giebler replaces Adrian Porter who moved to ALD International as director strategic partnerships in May this year.