Strong June performance pushes European True Fleet Market to excellent first half-year

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The data shows that the performance of True Fleets in Spain (+32.0%) and Italy (+19.4%) was remarkable. In addition, France, Germany and the UK saw rising fleet registrations despite already very high comparative volumes in the first half year 2014.

True Fleet results were also up significantly in all five markets compared to the overall total market, with private registrations seeing growth of 6.1%. As a result, the fleet market share increased for the first half in all five markets. In Germany, France and Italy their share for the first six months was higher than in all previous first half years.

In total, 14 out of the Top-15 manufacturer in the EU-5 True Fleet Market saw increases in their registration volumes. Market leader Volkswagen particularly stood out, with an increase by 15.9% over January to June 2014. Mercedes (climbing from rank 7 to 5, +21.0%), Peugeot (unchanged in eighth position, +18.0%) and Hyundai (jumping on rank 14, +39.1%) performed notably well too. All these brands were able to boost their fleet registrations in all five markets. The same applies to Audi, Jeep, Land Rover, Mini, Mitsubishi and Renault. 

For the first half Volkswagen Golf was, once again, the top selling model in the EU- 5 True Fleet Market, slotting in the number one place in the UK, second in Germany and Spain and in fourth place in Italy. In the French fleet market the Golf was the most successful imported passenger car behind nine different models of the domestic brands Renault, Peugeot and Citroen.

SUVs also saw growth. Although only one SUV entered the European Top-10 models (Nissan Qashqai in seventh position) the offroaders achieved the biggest improvement both in absolute figures and in percentage growth. With an increase of 32.1%, the SUV reduced the gap to Europe‘s largest vehicle segment – the compact class – once again. SUVs accounted for more than 21% of all new registrations to fleet customers in the first six months. In Italy and the UK, Dataforce says the SUV is already the top-selling vehicle segment.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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