Since 2013, Mr Schmid has been leading the company’s sales division in the role of vice president sales and fleet.

In his new role, he reports to president of Hyundai Motor Europe, Mr Byung Kwon Rhim, and is responsible for setting business direction and overseeing Hyundai’s pan-European sales, marketing and customer service operations, as the company seeks further sustainable growth in Europe during the coming years.

Mr Rhim commented: “Thomas has made a valuable contribution to the recent success of Hyundai in Europe. He now brings his broad industry experience to his new COO role, and I’m sure he will drive further positive developments in our sales, marketing and customer service operations, to deliver our medium- and long-term goals to the benefit of our customers and business partners.”

Mr Schmid joined Hyundai Motor Europe in May 2013. Prior to this, he held various senior management roles in the European automotive industry, covering multiple brands and disciplines. He graduated from the University of Vienna as Master of Business Administration, Master of Law and Economics, and Master of Laws, as well as completing further professional and business qualifications in the USA.

Hyundai added that the recruitment process for Mr Schmid's former role is under way, so a successor has not yet been announced – in the mean time Mr Schmid will retain direct responsibility for the sales division.