Bridgestone is renaming its recently acquired TomTom Telematics division as Webfleet Solutions from 1 October 2019 to recognise its work on mobility and fleet solutions.

TomTom Telematics’ company name will become Webfleet Solutions as of 1 October 2019

Announced in January 2019 and subsequently completed on 1 April, the deal sees the European subsidiary of global tyre giant Bridgestone team up with TomTom Telematics “to create a fleet solutions powerhouse in EMEA well-positioned to unlock new digital business models across commercial and consumer mobility”.

The renaming of TomTom Telematics to Webfleet Solutions – inspired by its main solution platform Webfleet – reflects Bridgestone’s ambition to provide a wider range of digital mobility and fleet solutions to its customers and consolidate a global leadership position. The EMEA business now serves over 1.2 million vehicles with mobility subscriptions and fleet solutions.

Paolo Ferrari, CEO and president of Bridgestone EMEA, said: “When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse. Together we have every capability to lead in what is an incredibly exciting, fast growing, and innovative area of mobility. We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivalled knowledge. As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”

The two firms will also continue their work to explore new opportunities and solutions in order to deliver future business growth and value to customers.