Toyota ups Camry production in Russia as facelifted model goes on sale

By / 9 years ago / News / No Comments

The model – considered Toyota’s flagship sedan model in Russia – has been produced at Toyota Motor Russia Saint-Petersburg
since 2007 and following the launch of the new model, the factory has introduced two new production shops, a resin (plastics) moulding facility and a stamping shop, to further increase local production, bringing local content to 30%. Investment for the two new shops was 2.7 billion roubles.

Future plans for the Toyota plant in Russia include the doubling of the production capacity from 50,000 to 100,000 vehicles a year by the end of 2015, and the start of production of a second model, the Toyota RAV4, in 2016. Total investment in Saint-Petersburg will reach approximately 16 billion roublesin 2016.

Commenting on Toyota’s manufacturing presence in Russia, Toyota Motor Europe President and CEO Didier Leroy said: ‘Our global strategy is based on sustainable growth. Toyota is committed to sustainable development in Russia, and therefore we have planned a significant future expansion here in Saint-Petersburg with a doubling of the capacity in 2015 and the introduction of RAV4 in 2016. These commitments demonstrate the strategic importance of the Russian market for Toyota. Our efforts are aimed to satisfy Russian customers, develop manufacturing in Russia and contribute to the local and national economy.’

Camry sales make up 21% of total sales in Russia annually. Launched in 2011, the current Camry is the 7th generation of the model and the second one to be built in Russia, where it enjoys a rising, 24% share of the busy D-segment market, and an even stronger fleet share of some 42%. 

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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