US: Ford launches fleet-specific app with full vehicle catalogue
Currently available for the iPad, with other formats to follow if there’s enough demand, the app offers exclusive information about all Ford retail and commercial vehicles, including Transit Connect Taxi, Police Interceptor, trucks and vans, chassis and cutaways.
Also included in the app is information about commercial lending, quality fleet care, Ford’s Business Preferred Network and a list of Ford fleet contacts.
In addition, the app is accessible at any time without WiFi or cellular connectivity.
‘Fleet managers have very different needs from a retail customer,’ said Kevin Koswick, Ford director of North American fleet, lease and remarketing operations. ‘In speaking with our commercial, government and daily rental fleet customers, they asked for a fleet-specific app that has more information than our printed pieces, is easily updatable and is something they can take with them on the go.’
The app is available now at the Apple iTunes App Store.
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