US: Ford launches fleet-specific app with full vehicle catalogue

By / 11 years ago / News / No Comments

Currently available for the iPad, with other formats to follow if there’s enough demand, the app offers exclusive information about all Ford retail and commercial vehicles, including Transit Connect Taxi, Police Interceptor, trucks and vans, chassis and cutaways.

Also included in the app is information about commercial lending, quality fleet care, Ford’s Business Preferred Network and a list of Ford fleet contacts.

In addition, the app is accessible at any time without WiFi or cellular connectivity.

‘Fleet managers have very different needs from a retail customer,’ said Kevin Koswick, Ford director of North American fleet, lease and remarketing operations. ‘In speaking with our commercial, government and daily rental fleet customers, they asked for a fleet-specific app that has more information than our printed pieces, is easily updatable and is something they can take with them on the go.’

The app is available now at the Apple iTunes App Store.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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