GreenRoad appoints Andy Bottrill as chief revenue officer to scale global growth
GreenRoad, a global leader in fleet safety and predictive risk intelligence, has appointed Andy Bottrill as chief revenue officer.
The experienced enterprise software leader will build GreenRoad’s global commercial organisation and accelerate adoption of its predictive fleet safety platform.
The appointment marks an important step in GreenRoad’s next phase of growth. Building on its established international customer base, deep transportation expertise and AI-driven fleet-safety platform, the company is expanding its leadership capabilities to scale globally and help passenger transport operators move from reactive incident management to predictive risk prevention.
Bottrill brings more than 20 years of experience leading sales and growth for enterprise software companies. He joins GreenRoad from Planful, where he served as senior vice president, EMEA, overseeing the financial software platform’s expansion across the region.
Previously, Bottrill spent 11 years at BlackLine, progressing from account director to senior vice president, EMEA. During that time, he helped build the regional operation from scratch across Europe, UAE, South Africa and the Asia-Pacific region to drive significant growth.
Yali Harari, CEO of GreenRoad, said: “Andy has a proven ability to build markets, develop high-performing teams and translate strong enterprise technology into scalable commercial growth.
“GreenRoad has a powerful combination of proven technology, deep industry expertise and long-standing customer relationships. Andy’s appointment strengthens our ability to turn those advantages into a repeatable global growth engine, while helping more operators protect their drivers, passengers and communities.”
GreenRoad’s fleet-safety platform combines real-time driver feedback, telematics, video and predictive AI, with AskMila as the agentic AI layer that turns insights across drivers, vehicles, routes and schedules into action. By identifying risk patterns and recommending next steps, it helps operators move from reviewing incidents to anticipating and preventing risk, supported by continued product innovation, stronger customer support and a more scalable approach to predictive risk intelligence.
Andy Bottrill commented: “GreenRoad has a differentiated technology platform, substantial fleet-safety expertise and an established international customer base.
“I look forward to scaling GreenRoad’s global commercial organisation into a world-class operation and expanding the adoption of its predictive capabilities across passenger transport markets.”
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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