US technology firm Via has teamed up with Israeli public transit operator Dan Transportation to launch a new on-demand ridesharing service in Tel Aviv.

Via’s Bubble on-demand ridesharing JV with Dan Transportation has gone live with a fleet of 40 Mercedes-Benz Sprinter vans,

Dubbed Bubble, the service launched this week with a fleet of 40 Mercedes-Benz Sprinter vans, including wheelchair-accessible vehicles, which will rapidly increase to 100 vehicles by next month.

Users can hire shuttles from their smartphone, which will direct them to a nearby bus stop within a short walking distance for pick-up and drop-off.

The service is part of a pilot program initiated by the Israeli Ministry of Finance and the Ministry of Transportation that seeks to explore how dynamic, on-demand mobility solutions can integrate with public transit to relieve Israel’s congestion issues.

“We are delighted to partner with the innovative team at Dan to bring Via’s technology to Tel Aviv, a city that Via already calls home to hundreds of engineering and technology jobs,” said Oren Shoval, co-founder and CTO of Via. “Our powerful passenger matching and vehicle routing algorithm enables our technology to seamlessly integrate into the existing public transit infrastructure providing a congestion reducing, convenient, and affordable way to get around.”

The service is one of more than 60 deployments of Via’s technology in more than 15 countries, also including the ViaVan joint venture with Mercedes-Benz in the UK and the Netherlands.