Volvo is to establish a new shared mobility business unit as it expands its car sharing and mobility services strategy.

The new business unit will be based around the car sharing business Sunfleet, which is operated by Volvo.

The new business unit will be based around the car sharing business Sunfleet, which is based in Sweden and operated by Volvo, although the carmaker added that the new business will also be expanded into new global markets and provide a new range of on-demand mobility services.

“Private car ownership will not disappear, but as a car maker we need to embrace the fact that it will reduce and – more importantly – change. We have a proven and profitable concept in our home market which we intend to leverage as we develop a global concept,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

The business will be headed up by chief executive Bodil Eriksson, currently vice president product, marketing and communications at Volvo Car USA and former senior vice president corporate communications.

“Today’s notion of mobility and car ownership is changing. By recognising this fundamental and rapid shift in individual mobility behaviour and responding to it, we ensure that Volvo will continue to be relevant in the eyes of the consumer,” said Mr Samuelsson.

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