Three “old geezers” – including the co-founder of fleet and mobility management software platform Bynx – are embarking on a mammoth cycle ride from Land’s End to John o’Groats to raise money for Parkinson’s.

The self-proclaimed “old geezers” will start their epic journey on 18 May

Announced to mark World Parkinson’s Day 2024 (11 April 2024), the epic ride will see Mark Binks, who co-founded Bynx over 30 years ago, joined by brothers Ian and Steve to battle across 1,025 miles (1,650km) over 16 days to raise money for Parkinson’s UK and Fight Parkinson’s in Australia.

The B’LEJoG (Binks’s Land’s End to John o’Groats) challenge will start on 18 May and end – hopefully – on 2 June 2024. Each day will include a ride of approximately 62 miles (100km) and a vertical elevation of roughly 1,000m.

This would be a test of endurance for anybody but the trio – plus their tour manager Ian M – have a combined age of 276.

The riders are undertaking the ride to help the search for a cure for Parkinson’s. It’s an important cause that’s close to the brothers’ hearts as both of their parents lived with Parkinson’s. Their mum had Parkinson’s for 30 years and was the longest-surviving person with Parkinson’s in Shropshire. She loved painting and it helped her to manage the symptoms and remain positive. Her artwork is on the B’LEJoG website (Binks’ Land’s End to John o’Groats).

Parkinson’s is the fastest-growing neurological condition in the world and while there are treatments to control symptoms, there is still no cure… as of yet.

The siblings said raising money to help future generations live healthier lives with Parkinson’s, or find a cure, would be a fitting tribute to their parents.

They added: “While it’s painful to watch anyone you love suffer, we have also learned lessons in terms of flexibility, adaptability and perseverance. These are lessons we have never forgotten and still carry with us today, setting us in good stead for our charity adventure.”

The triad have also altered the charity cycle ride route slightly to pass through the village of Clive in Shropshire where they learned to ride bikes and spent many happy hours with their parents. The route alteration honours their parents who set them on the road to cycling.

All donations are welcome – either at Just Giving UK or Just Giving Australia.

The riders will also be keeping their blog updated with journey progress.