Mr Cole will replace Massimo Marsili, who has been appointed managing director, Western Region, Avis Budget EMEA, and brings more than 15 years at Daimler AG, where he held a variety of senior roles across the company, most recently as president and chief executive officer of Daimler’s Car2Go car sharing subsidiary in North America.  

“We recognise the significant contributions Massimo has made to Zipcar during his tenure, most notably launching the business in Paris, Madrid and Istanbul over the last year,” said Larry De Shon, president, International, Avis Budget Group. 

“We welcome Nicholas to the business where he will be responsible for increasing Zipcar’s international footprint, bringing the economic and environmental benefits of car sharing to new members, and building upon Zipcar’s success in existing international markets, which include the United Kingdom, France, Spain, Austria and Turkey.”

Nicholas Cole added: “Zipcar is gaining momentum on an international scale and is well-positioned to build on this success by offering cities, individuals and businesses smart alternative ways to think about mobility. I look forward to supporting Zipcar’s mission to enable simple and responsible urban living as Zipcar continues to innovate and lead in the mobility sector.”